Navigating Design in Transformation
6 min readOct 24, 2016
Words have meaning.
Words can be defined in many ways — and can be misinterpreted in just as many ways depending on the context in which they are used.
Have you ever had a conversation about ‘design’ with a development team only to find half-way through the conversation that you are talking about the UI and the Customer, and they are talking about the design of the database…